Introduction
One of the most important factors in the success of food industry brands in today's competitive market is innovation in packaging their products. Tomato paste as a widely used product in the household food basket, can make a greater share of the market when it has innovative and attractive packaging in addition to quality and taste. In this article, the impact of innovation on packaging on the sale of tomato paste Hormozgan planting plant will be examined and the key points affecting customer recruitment and increased sales will be analyzed.